For this project, I collaborated closely with owner and head roaster Robin to create the brand identity for Plaid Rooster Coffee, a women-owned, Oklahoma-based specialty coffee company grounded in ethical sourcing and transparency. The visual system — from a hand-drawn logo to a bold color palette, distinctive typography, and custom iconography — was designed to reflect the warmth, personality, and authenticity of the company’s philosophy: every bag tells a story and has a face behind it.
Plaid Rooster celebrates traceable origins and uplifts women in the coffee supply chain by sourcing from women-owned farms whenever possible. The vivid colors of the labels draw inspiration from the dynamic landscapes where the coffee is grown and from the spirited people who guide it from farm to cup. Custom iconography helps tell the story of each individual roast, reinforcing the brand’s commitment to thoughtful sourcing and meaningful human connection throughout the process.